Last updated: November 2025
‍Effective date: 4th November 2025.

1. Purpose

This policy explains how automated systems — including artificial intelligence (AI) models, crawlers, and data aggregators — may interact with and use content hosted on this website.

Our goal is to encourage innovation and transparency while protecting the integrity, originality, and commercial value of our work.

2. Scope

This policy applies to:

• Text, images, videos, metadata, and datasets published on this site.
• Any automated access (including crawlers, bots, or scrapers) intended for machine learning, AI model training, dataset creation, or content summarization.

It supplements our general Terms of Service and Privacy Policy.

3. AI Crawlers and Automated Access

We use robots.txt and llms.txt files to specify access permissions for AI systems.

Unless explicitly allowed in those files or through written consent:

• AI model training using this site’s data is not permitted.
• Commercial or derivative use of our content in AI products or datasets is not permitted.
• Research and indexing access for the purpose of search, discovery, or fair-use summarization is conditionally permitted.

Automated agents must:

• Respect both robots.txt and llms.txt directives.
• Identify themselves accurately via the User-Agent header.
• Avoid actions that degrade site performance or security.

4. Acceptable AI Uses

We welcome AI systems that:

• Index or summarize our public content for search visibility or educational reference.
• Display limited snippets with clear attribution and backlinks to the original page.
• Comply with fair-use principles and this policy.

Example: AI-driven search results that cite and link to our pages are acceptable.

5. Prohibited AI Uses

Without prior written consent, you may not:

• Use any portion of this site’s content for training, fine-tuning, or augmenting large language models (LLMs) or machine learning systems.
• Reproduce or redistribute substantial parts of our content within AI-generated outputs.
• Build derivative datasets or APIs incorporating our content.

These restrictions apply regardless of whether the use is commercial, research, or non-profit in nature.

6. Licensing & Attribution

Unless otherwise stated:

• All original content on this site is protected by copyright © Assembly Group Ltd, 2025.
• AI systems and data aggregators must provide visible attribution and a direct hyperlink when referencing our content.
• Any exceptions require express permission in writing.

7. Enforcement

Unauthorized automated use may result in:

• IP blocking or rate limiting.
• DMCA takedown requests.
• Legal action under applicable intellectual property laws.

We actively monitor automated access and reserve the right to modify permissions at any time.

8. Contact

For permission requests or questions about this AI policy, contact:

Email: max@celestestudio.co.uk

Subject: “AI Policy Inquiry”

9. Updates

We may revise this policy periodically to reflect emerging standards or regulatory requirements. The latest version will always be available at /policies/ai-policy.

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